Social Franchising Projects

Social impact through sound commercial principles

Established in 1994, Franchising Plus is South Africa’s leading franchise consultancy which provides unbiased advice and specialised consulting to organisations looking to expand through franchising, licensing and other distribution mechanisms. The consultancy works with corporates, entrepreneurial businesses, social impact organisations and government.

The following projects demonstrate Franchising Plus’s experience with implementing expansion strategies that have a positive socio-economic impact.

Soul City

Franchising Plus conducted a Franchise feasibility study on The Soul Buddyz programme, an educational programme aimed at training on advocacy and life skills for underprivileged school going children

Leap Science and Math Schools

Franchising Plus assisted with the Development of franchise model and operations manual for a trainee teacher support programme (ESTEP)



Franchising Plus consulted to the Department of Economic Development and Tourism, Western Cape on ICAN – a programme to enhance internet connectivity and engagement in disadvantaged communities. Included development of the business model, operations and training manuals

Amandla EdufootballAmandla edu football

Amandla Edufootball is a programme to enhance internet connectivity and engagement in disadvantaged communities.  Franchising Plus assisted in the development of the business model, operations and training manuals


Education Africa

Education Africa aims to assist disadvantaged South Africans in their quest to obtain a quality, relevant education which will ensure that they are able to become global citizens and competitive, productive elements in the local job market.  Franchising Plus assisted with the development of a develop a social franchise model and funding proposal for training Early Childhood Development trainers and practitioners in South Africa and Namibia.


Franchising Plus assisted ARED in Rwanda with a strategic franchising plan, as well as the development of certain franchising elements to facilitate a smooth roll out of their technology carts.

Daily Sun franchisee, Middle: Mpho Kgosi with-team-members, Isaac Moshugi and Ambrose Tshuwa.

Daily Sun franchisee, Middle: Mpho Kgosi with team members, Isaac Moshugi and Ambrose Tshuwa.

Naspers – The Daily Sun

The Daily Sun is Naspers and South Africa’s biggest selling daily newspaper. Franchising Plus assisted the media group with developing a distribution model for The Daily Sun and other media titles and products. This low entry cost micro franchise provides opportunities for aspirant entrepreneurs while Naspers secures motivated township distributors and valuable enterprise development



Standard Bank - Franchisor Incubator Programmestandardbank incubator

Franchising Plus provides ongoing business skills training and consulting support to emerging franchisors through the Standard Bank Franchisor Incubator Programme.

Danone Clover - DaniLadiesClover Danone

Danone Clover wanted to expand its reach from suburban supermarkets into the heart of township communities. Franchising Plus helped the diary producer to refine a distribution model where women known as DaniLadies were empowered to sell affordable fortified yoghurt. This created dozens of micro-entrepreneurs while building a new low-income segment market for Danone Clover

Imperial Health Sciences - Unjani ClinicsUnjani clinic

With an investment of R7 million in the Unjani Clinics project, Imperial Health Sciences became the first private-sector organisation in South Africa to start a nurse-owned and operated primary healthcare franchise network. Franchising Plus assisted with providing a franchise expansion plan including an ownership model which sees the nurse increasing her ownership share annually based on a franchise agreement. The consultancy also provided basic business skills training for the entrepreneurial nurses.

Botswana Power Corporation BPC – LesediBotswana Power Corporation

About 40% of Botswana’s two million citizens live in rural areas where access to electricity is limited. Lesedi, meaning light in Setswana, is an initiative by national utility Botswana Power Corporation (BPC) to supply solar power electrification to rural areas. Installation of solar power units is undertaken by franchisees, creating employee opportunities in rural areas where jobs are generally scarce. Franchising Plus assisted BPC with a franchise strategy, franchise documentation and training for franchises.